Skip to main content
Digital Marketing in Health
Submitted by escs on 5 November 2021
Scientific area

EPM

Advertising and Marketing

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

This curricular unit aims to enable students to evaluate websites and social networks as communication and / or sales platforms. It will also teach the students how to design and implement web communication campaigns based on the main digital tools.

At the end of the course the student should be able to:

- Manage the online presence of companies / products / brands;

- Develop online marketing mix strategies for target markets;

- Develop online communication strategies.