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Consumer Behaviour
Submitted by escs on 3 November 2021
Scientific area

CH

Human Sciences

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

To identify trends in consumption society and in consumer behavior;

To identify main methods and techniques applied in consumer behavior research;

To fully analyze consumer behavior theoretical models;

To analyze and understand consumer decision making as a process composed by different steps and specificities;

To understand and analyze consumer behavior as interaction with individual characteristics, socio-cultural and specific family settings.