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Multimedia Communication Laboratory
Submitted by escs on 2 November 2021
Scientific area

EAM

Audiovisual and Multimedia

Hours
3
ECTS
5
Responsible teacher
Objectives

- Think, plan, produce and monitor messages according to pre-defined communication goals presented in a briefing;

- Present and defend work proposals;

- Produce messages according to a multiplatform framework of integrated communication;

Understand medium constraints on the production of messages to multiple platforms;

- Explore the potential of trasmedia strategies to address complex communication challenges.