In this curricular unit, we focused on achieving a single general goal. Thus, all specified skills contribute to achieve this overall goal, which includes oral and written expression and comprehension skills:
oral skills: negotiation processes (to argument and counter argument), marketing and advertising presentations, reviews of scientific articles;
writing skills: strategic marketing and advertising documents (marketing plan and communication plan), and summaries of scientific articles;
critical thinking skills: analysis of articles, case studies and oral presentations.