Skip to main content

h1

Business-to-Business: Beyond Business Communication (B2B-BBC)

BUSINESS-TO-BUSINESS: BEYOND BUSINESS COMMUNICATION (B2B-BBC)


Business-to-Business: Beyond Business Communication (B2B-BBC) project belongs to Research Line 2 — Communication, Strategies and Creativity.

Synopsis: Following applied research, this project aims to understand the role of the strategic communication within the relationship management of the national B2B exporting companies with their stakeholders, after the pandemic. Moreover, an action plan will be designed, in order to empower the knowledge in the communication field of the companies.

Coordinator: Prof. PHD Ana Raposo (araposo@escs.ipl.pt)

Project Status: Concluded

Partners:

SayU Consulting – Evoke Network
AICEP Portugal Global

Results:

• Publications:

Raposo, A; Gonçalves, M.; Vieira, J. (2022). InterComm Report B2B: The way forward 22>>23. Projeto B2B: Beyond Business Communication, uma parceria da Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa (ESCS-IPL) e da SayU Consulting. )http://hdl.handle.net/10400.21/15246)

Raposo, A; Eiró-Gomes, M.; Gonçalves, M.; Silvestre, C. (2021). InterComm Report – B2B Communication Trends in Global Businesses. Projeto B2B: Beyond Business Communication, uma parceria da aicep Portugal Global, Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa (ESCS-IPL) e SayU Consulting – Evoke Network. (http://hdl.handle.net/10400.21/13323)

• Communications:

Raposo, A & Gonçalves, M. (2021, mar, 01-02). Business to Business (B2B): Beyond Business Communication. Paper presented, Online, at International Meeting on Business, Institutions and the New Normal, Fundación Camilo Prado, Madrid, Espanha. (https://repositorio.ipl.pt/handle/10400.21/13001)

Raposo, A & Gonçalves, M. (2021, mar, 25-27). Business-to-Business (B2B) companies: how strategic communication can be the way to increase the competitiveness in a pos-covid world. Paper presented, Online, at International Academy of Business Disciplines, University of North Florida, Florida, United States of America.


Results Presentation Session of InterComm Report – B2B Communication Trends in Global Businesses.:


Session available at:  https://www.youtube.com/watch?v=v_dmnEg9Vbc & t=111s


The B2B-BBC project in the Media:

Marketeer Online: Só cerca de metade das empresas B2B exportadoras tem um departamento de Comunicação

PME Magazine: Empresas com foco na comunicação e gestão estratégica

Marketeer Online: Sete tendências na comunicação B2B

Empreendedor Online: Estudo revela tendências para a comunicação entre empresas B2B

Link to Leaders Online: InterCom Report identifica 7 novas tendências nas empresas de B2B

Magazine Imobiliário Online: Qual será o papel da Comunicação no sucesso das empresas exportadoras?

Revista Cargo Online: InterComm Report: estudo da ESCS identificou 7 grandes tendências entre empresas B2B

Ecommerce News Portugal Online: Estudo revela as 7 tendências entre empresas B2B

Marketeer Online: Uma comunicação B2B global, coerente e integrada

Dinheiro Vivo: Mais do que nunca, Comunicar estrategicamente

Vida Económica: A comunicação como diálogo e negociação