A coordenação da Licenciatura em Publicidade e Marketing e a unidade curricular de Modelos e Técnicas de Criatividade em Publicidade convidam:
Masterclass Advertising & Marketing Creativity: “Hands-On” Creativity Exercises
Data: 15 de dezembro de 2022
Hora: 14h
Sala: 2P9
Orador convidado:
Charles Wood (Professor de Marketing Collins College of Business – University of Tulsa)
Enquadramento da masterclass:
This session is designed to equip participants with practical tools and approaches to learn at least 10 tools to help develop creativity and innovative thinking. Students will directly experience 3 – 4 of them through brief small-group interactive exercises that the speaker will facilitate.
Nota biográfica de Charles Wood:
Dr. Charles Wood is a Professor of Marketing at the Collins College of Business – University of Tulsa.
He has academic degrees in Engineering, Journalism, and Business, and worked for a dozen years in industry – as an engineer for a Fortune 10 firm, and as a founder of a successful stage production company and creative agency.
He is father of five, and husband of one.
Organização: Coordenação da Licenciatura em PM, no âmbito da unidade curricular de Modelos e Técnicas de Criatividade em Publicidade
