On December 22, at 3:00 p.m., the Coordination of the Bachelor’s Degree in Advertising and Marketing promoted the first ESCSiano PM Moment, an informal gathering dedicated to socializing, sharing, and good cheer.

The initiative was aimed at all students of the Bachelor’s Degree in Advertising and Marketing, with special attention given to those who are living away from home and may sometimes feel less integrated into academic life.

Aligned with the spirit of the Christmas season, the gathering aimed to transform one of the laboratories into a calm and welcoming space, conducive to conversation, mutual understanding, and the strengthening of bonds among students. Above all, the intention was to create a meaningful moment, experienced with ease and closeness, free from haste or formality, which lasted until the end of the afternoon.

The invitation was simple: each participant brought their own cup of tea or coffee, their good spirits, and the willingness to be present just as they are. The central message from the Coordination was clear — the Bachelor’s Degree in Advertising and Marketing is also a space for listening, support, and guidance, where everyone matters and no one is alone.

 
 

Text kindly provided by Professor Helena Pina, PhD, and edited by the Communication Service (Gabcom).
Photographs kindly provided by Professor Helena Pina, PhD.