Objectives
(O1) Know the characteristics and specificities of the financial sector.
(O2) Understand the importance and strategic role of Public Relations (PR) in the financial sector.
(O3) Identify, segment, characterize and work on strategies for different stakeholders.
(O4) Build and implement communication strategies aligned with business objectives.
(O5) Identify and know the different areas of communication action in the financial sector.
(O6) Develop communication supports and materials suitable for the sector.
(O7) Identify and use tools for monitoring and evaluating the proposed strategies.