Subject

Marketing Fundamentals

1st SEMESTER / COURSE: AUDIOVISUAL AND MULTIMEDIA

Students should:
• Develop a critical reflection about marketing and its variables;
• Understand the importance of marketing on the strategic orientation of modern organizations;
• Be able to distinguish between marketing strategic and operational marketing perspectives and understand its importance and competences;
• Be able to analyze the market, product plans, pricing, distribution and communication and understand the importance of these variables in relationship marketing management;
• Be able to develop and operational methods for analysis of market opportunities and optimize the company’s commercial activity;
• Be able, through an active and interactive teaching methodology, to progress from the “theoretical knowledge” to the “practical knowledge.”

 

RESPONSIBLE TEACHER:

Manuel Batista

TEACHER(S):

Fábio Lima