Subject

Web 2.0 Marketing

5th SEMESTER / COURSE: ADVERTISING AND MARKETING / OPTIONAL

This course aims to deepen the knowledge acquired in Digital Marketing. Based on the Web 2.0 the following issues will be addressed: 1) strategy formulation; 2) Integrated Communication 3) Metrics.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Bruno Brito