Subject

Product and Price Strategy

5th SEMESTER / COURSE: ADVERTISING AND MARKETING

Product and price strategies to deal with environments of uncertainty, highly competitive and with a more informed and demanding consumer, with a view to maximizing its effectiveness, synergies with other variables of Marketing and the resulting positive outcomes in the management strategic marketing. Specific strategies for online markets, auctions and ICT markets.

 

RESPONSIBLE TEACHER:

João Rosário

TEACHER(S):

João Rosário