Subject

Media Planning

5th SEMESTER / COURSE: ADVERTISING AND MARKETING

This curricular unit aims to provide the students with the ability to carry out a media strategy and plan. This skill is to be acquired through three learning objectives: 1) understanding the outline and laying out of the parts of a media strategy and plan; 2) understanding the process of media and media vehicles choice; 3) understanding the principles that should guide the development of a media strategy and plan.

 

RESPONSIBLE TEACHER:

Luís Barata

TEACHER(S):

Luís Barata