Subject

Distribution and Sales

5th SEMESTER / COURSE: ADVERTISING AND MARKETING

This curricular unit aims to: Transmit and organize the knowledge and methodologies of Marketing required for the analysis, definition and monitoring of strategies and policies of the variables of Marketing-Mix, in particular, Distribution Channels and Sales Management, in view of the consequent maximizing the results of a strategic management and marketing tactic.

 

RESPONSIBLE TEACHER:

Manuel Batista

TEACHER(S):

Manuel Batista
Miguel Miranda