Subject

Complements of Management

6th SEMESTER / COURSE: ADVERTISING AND MARKETING / OPTIONAL

This course aims to enhance skills in the field of Business Management with a focus on the knowledge of the tools for the articulation between the marketeer’s activities and financial management of companies. In particular, efforts will be made to achieve the following objectives: a) to evaluate and diagnose the economic and financial situation of companies and forecast their future performance; b) acquire skills for the costing of products / services; c) understand the Portuguese tax system and how it influences the activity of the enterprise; d) acquire skills in the logistics and distribution, including identifying opportunities to acquire competitive advantages for companies.

 

RESPONSIBLE TEACHER:

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TEACHER(S):

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