Subject

Communication at the Point of Sales

6th SEMESTER / COURSE: ADVERTISING AND MARKETING / OPTIONAL

This course is intended that the student has an overview of trends in the communication at point sale. At the end students should have competence for the design and development of communication techniques that enhance the “seduction” of the buyer at point of sale.

 

RESPONSIBLE TEACHER:

João Barros

TEACHER(S):

João Barros
Manuel Batista