Subject

Branding Storytelling

5th SEMESTER / COURSE: ADVERTISING AND MARKETING / OPTIONAL

This course aims to strengthen skills in strategic creativity applying the principles underlying the storytelling within the framework of Advertising and Marketing. It is intended that students seize the value of engagement for brands, as well as be able to identify the respective essence / DNA core values and relevant messages and learn to build a creative platform to guide the creation of storytelling brandings.

 

RESPONSIBLE TEACHER:

Helena Pina

TEACHER(S):

Helena Pina