Subject

Creative Writing

2nd SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to 1) exercise creativity within a multi-disciplinary and pedagogical convergence to lead to (re) discovered the pleasure of writing as a form of creative expression, exploring the multiple resources of communication and synergistic relationships between signs; 2) explore the writing and audiovisual languages codes in the transmission of messages; 3) promote individual evolution and the development of capacity for creative expression; 4) Develop the ability to teamwork and training in the professional environment, based on contemporary approaches to visual and verbal codes.

 

RESPONSIBLE TEACHER:

Helena Pina

TEACHER(S):

Helena Pina