Subject

Art Direction In Advertising

5th SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to frame the Art Direction function in advertising activity, including the development of skills related to the Art Director role, enhancing strategic thinking applied to advertising communication, as well as assimilating the language skills and visual creativity inherent to the different media used in advertising communication.

 

RESPONSIBLE TEACHER:

Rui Barreira Miguel

TEACHER(S):

Rui Barreira Miguel