Subject

Applied Research to Marketing

5th SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims transmit to students the processes and methods of collection and analysis of data / information for the preparation of an audit in Marketing regarding a real business area. At the end, the student should be able: a) build, develop and exploit information models for decision support in marketing; b) to develop planning methodologies; c) mastering the analysis techniques and develop critical skills to assess the internal and external environment of a business unit; d) to carry out market studies.

 

PROFESSOR RESPONSÁVEL:

Manuel Batista

PROFESSOR(ES) QUE LECIONA(M):

João Rosário
Manuel Batista
Zélia Santos