Subject

Applied Marketing

6th SEMESTER / COURSE: ADVERTISING AND MARKETING

This course aims to promote the skills and competences necessary to create a Marketing Plan, including:
• Research and analysis of markets and brands;
• Development of a Market Study;
• Marketing goals definition;
• Development of Marketing Strategies;
• Development of Operational Plans;
• Preparation of Marketing Budget;
• Development of Implementation Plans;
• Development of Contingency Plans;
• Formal presentation of the Marketing Plan.

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Ana Teresa Machado
Zélia Santos