Subject

Research Methodologies

1st SEMESTER POSTGRADUATE COURSE PUBLIC RELATIONS STRATEGIC MANAGEMENT

This curricular unit is intended to articulate disciplinary conceptual frameworks with the logical process to develop research, whether in a dissertation, project or an internship. The course starts with an introduction to the research project, in which students should develop an initial question and the associated problematics, adapting techniques, instruments, protocols and analytical models that enable them to operationalize research, both in qualitative and quantitative approaches.

 

RESPONSIBLE TEACHER:

Rui Simões

TEACHERS:

Rui Simões
Zélia Santos