Subject

Thematic Seminars on Advertising and Marketing

3rd SEMESTER / COURSE: ADVERTISING AND MARKETING

The main objective of these thematic seminars is to provide an overview, a multidisciplinary, deep and current view of advertising and marketing. For this purpose, and attending to market trends and contemporaneity, these seminars are mainly directed to pre-defined themes, being structured to encourage the participation of experts (practitioners and academics) in the area, either in individual or joint lectures, allowing, in the end of each session, an active and critical debate regarding the issues at hand.

 

RESPONSIBLE TEACHER:

Ana Cristina Antunes

TEACHER(S):

Cristina Luz