Subject

Retail and Shopping

1st SEMESTER / COURSE: AUDIOVISUAL AND MULTIMEDIA / OPTIONAL

Technological progress is transforming all industries, with retail being one of the sectors that has undergone the biggest changes, as well as one that has the most potential to serve customers in much more innovative and closer ways.
In this curricular unit, we intend to focus on trends in retail and shopping behavior, focusing on the impact of technological developments (e-commerce, m-commerce, point-of-sale technology, virtual reality, augmented reality, artificial intelligence).

 

RESPONSIBLE TEACHER:

Ana Teresa Machado

TEACHER(S):

Rita Tomé Duarte