Subject

Advertising and Consumption

1st SEMESTER / COURSE: ADVERTISING AND MARKETING

The course is organized in three thematic units:
• In the first part we study the contemporary culture issues, with emphasis on cultural and symbolic dimensions of consumption;
• The second, we work the identification and characterization of consumer;
• At the last part we focuses on the relationship between Society, Advertising and Consumer.

 

RESPONSIBLE TEACHER:

Jorge Veríssimo

TEACHER(S):

João Coelho
Jorge Veríssimo