Subject

Methodology and Research

1st SEMESTER / COURSE: BRANDING AND CONTENT MARKETING

This course presents a characterization of the approaches, concepts and resources usually used nowadays in the areas of methodology and research. This presentation involves, in the first place, a methodological discussion, related to the production of information and knowledge. As a sequence to this discussion, practical resources for collecting, systematizing, analyzing and presenting results are addressed, mainly in what concerns the concept of “content marketing”. A series of good practices, guidelines and codes of conduct, in both national and international levels, is also presented and discussed.

 

RESPONSIBLE TEACHER:

Ana Firmino

TEACHER(S):

Ana Firmino