Subject

Innovation, Technology and Society

2nd SEMESTER / COURSE: BRANDING AND CONTENT MARKETING

The objective is to make students understand innovation and technological development as social processes, making them able to identify and discuss the main theoretical perspectives which are relevant to its framing and to characterize the social, political and economic processes which are significant in the history of media evolution, from written press to new media. Another relevant objective consists in giving students skills to collect, analyze and discuss the metrics of innovation technological development.

 

RESPONSIBLE TEACHER:

Filipe Montargil

TEACHER(S):

Filipe Montargil