Subject

Digital Communication Platforms

1st SEMESTER / COURSE: BRANDING AND CONTENT MARKETING

The Social Media phenomenon represents one of the most important changes in consumer behavior in recent times, leading to fundamental modifications in the way brands communicate and interact with their clients. This module aims to share the practical knowledge and the needed insights to draw an effective social media strategy, to plan the ideal communication channels to interact with clients and to monitor and quantify the results of those efforts.

 

RESPONSIBLE TEACHER:

Rosário Correia

TEACHER(S):

Ricardo Brasil
Rosário Correia