Brand Experience & Activation

2nd SEMESTER / COURSE: BRANDING AND CONTENT MARKETING / OPTIONAL

Learning outcomes:

1. Students should be able to apply and enhance brand activation strategies in online and offline scenarios, focusing on the importance of brand experience and recommendation in specific contexts.
2. Students will identify strategic forms of potential brand experiences, including specific activities focused on brand ambassadors and digital influencers.
3. Students will recognize what are the influencing targets for brands and define the experiences adapted to their different ecosystems.

 

RESPONSIBLE TEACHER:

Ana Martins

TEACHER(S):

Ana Dias Martins