Subject

Brand Editorial Content

2nd SEMESTER / COURSE: BRANDING AND CONTENT MARKETING / OPTIONAL

In this unit we will apply and potentiate brand content strategies in online and offline contexts, strategically identifying and involving specific targets, as journalists, bloggers, youtubers, instagramers or celebrities. Students should be able to identify strategical ways of potentiating brand contents (articles and reviews, videos and tutorials, live events, social media contents) before potential brand ambassadors. This course has also as an objective allowing students to recognize which are the fundamental influence targets for brands and to define contents adapted to their different ecosystems and fields of interest (bloggers, youtubers, instagramers and celebrities), taking into consideration the several communication objectives of each brand.

 

RESPONSIBLE TEACHER:

Marta Moreira

TEACHER(S):

Marta Moreira