Subject

Brand Copywriting

2nd SEMESTER / COURSE: BRANDING AND CONTENT MARKETING / OPTIONAL

With the Brand Copywriting module we want to explore the several phases and processes in which writing and its applications play an essential role for Brand Communication and for the production of contents to the most diverse platforms, offline or digital. From the script to the brand manifesto, from the email to the contents in social networks, from the local brand to the international giant, there is a whole world of variables to which principles and techniques of Copywriting are applied. Facing an increasing diversity of means and the need to follow the rhythm of the events and also of new tools, in this course we will also try to show not only this is a fundamental area from the very first moment of a brand strategy but also it has a flexibility and an adaptation capacity that make copywriting an essential skill for a wide set of emerging positions in the communication area.

 

RESPONSIBLE TEACHER:

João Pedro Freitas

TEACHER(S):

João Pedro Freitas