Subject

Advertising Photography

1st SEMESTER / COURSE: BRANDING AND CONTENT MARKETING / OPTIONAL

Understanding the specificities of the different photographic languages which are analyzed in this course. Acquiring basic knowledge about technical means and working procedures, in order to answer the creative challenges posed. Understanding and rationalizing working methods and the interaction between agency, production, post-production and client.
Understanding the use of lighting, ornaments, scenography and composition and their role as determinant elements for creating a visual language intended to be unique in its creative identity but adapted to the clients’ needs.

 

RESPONSIBLE TEACHER:

Cláudio Melo

TEACHER(S):

Cláudio Melo