ESCS, in partnership with Sonae MC, PSE and SAS, presents the new post-graduation course in Data Science for Communication and Marketing.
ESCS, in partnership with Sonae MC (Sonae Group), PSE (Statistical Products and Services) and SAS (Analytics, Artificial Intelligence and Data Management), presents a new postgraduation programme in Data Science for Communication and Marketing. This course brings the academy closer to the needs of the business world, combining the theoretical/conceptual and the practical/experiential dimensions in a single programme.
This course was created to meet the needs for knowledge and skills in the areas of analysis, treatment, and interpretation of large sets of consumer-generated data.
This course consists of two semesters (60 ECTS) and awards a Postgraduation Diploma in Data Science for Communication and Marketing. The course structure is composed of ten core and two elective subjects.