Cultural and Creative Industries: Management and Strategies

ESCS, in partnership with Faculty of Fine Arts and Faculty of Letters, of the University of Lisbon, presents a new post-graduation course, in Cultural and Creative Industries: Management and Strategies.

Aiming to give continuity to its educational project, ESCS partners with Faculty of Fine Arts (FBAUL) and Faculty of Letters (FLUL), of the University of Lisbon, to create, together, a new post-graduation course, in Cultural and Creative Industries: Management and Strategies.
The aim of this initiative, based in partnerships, reflects one of the School’s strategic axis – the approach to the corporate market – and the public policies related to the creative sector, combining, in a single formative offer, the theoretical/conceptual and practical/experimental dimensions.

Director of the Course (for 2018-2019’s academic year)
Prof. Nelson Pinheiro Gomes

Executive Coordination
José Cavaleiro Rodrigues (ESCS-IPL)
Maria João Gamito (FBAUL)
Nelson Pinheiro Gomes (FLUL)

Scientific Commission

National (Portuguese)
José Cavaleiro Rodrigues, Pedro Braumann and Paulo Faustino (ESCS-IPL)
Maria João Gamito and Sónia Rafael (FBAUL)
Maria Teresa Malafaia, Rodrigo Furtado and Nelson Pinheiro Gomes (FLUL)

International
Terry Flew (Queensland University)
Robert Picard (University of Oxford)

Academic Staff
Ana Teresa Machado
Emídio Vilar
João Rosário
José Cavaleiro Rodrigues
Manuel Batista
Maria João Centeno
Nelson Pinheiro Gomes
Paulo Faustino
Pedro Braumann
Pedro Neto
Pedro Neves
Sérgio Vicente
Suzana Cohen
Teresa Malafaia


STUDY PROGAMME
(for 2018-2019’s academic year)

The course’s structure is composed by eleven compulsory curricular units.

1st Semester
ECTSHoursScientific Area
Creative Projects Management and Development
152PR
Culture, Society and Consumption Habits
64CSC
Cultures, Creative Industries and Strategic Positioning
64EC
Entrepreneurship, Innovation and Business Models
64CE
Heritage, Territory and Creativity
64CAP
2nd Semester
ECTSHoursScientific Area
Creative Projects Management and Development
152PR
Marketing and Communication for Cultural and Creative Products
34CE
Economics, Public Policies and Creative Industries Development
64CSC
Authorship, Space and Street Art
64AM
Lifestyles, Trends and Group/Tribal Behaviors
34CSC
Value Creation and the City as a Brand
34AM

Course Objectives
a) Continuous formation, to deepen or acquire techniques and knowledges in creative economics areas, and the aim to provide students with the skills needed to develop professional and investigation activities in the creative industries’ sector;
b) Promote the specific development of the following skills: analysis of the Cultural and Creative Industries’ reality, of its transformations and trends; development of projects and products/services in the Cultural and Creative Industries’ sector, creating skills concerning projects, products, services, businesses and companies’ creation and management; develop analysis skills about creative economics market and strategic communication in that same sector; know and identify opportunities to present projects, notably to the main national, European and international public programmes supporting Cultural and Creative Industries;
c) Gather and develop contributes of each signatory institution in the area of Cultural and Creative Industries and explore them in teaching/investigation or by extending them to society.

Target
The course has as its target students graduated in Social Sciences, Humanities or Arts, among other areas, interested in creative economics’ thematic.

Course duration and ECTS
The course has a duration of one academic year, corresponding to 60 ECTS.