Marketing and Communication in English Language

Learning outcomes:
Foster the development of written and spoken English skills, while enabling students to develop necessary working skills in marketing and advertising.

In this curricular unit, we focused on achieving a single general goal. Thus, all specified skills contribute to achieve this overall goal, which includes oral and written expression and comprehension skills:
• oral skills: negotiation processes (to argument and counter argument), marketing and advertising presentations, reviews of scientific articles;
• writing skills: strategic marketing and advertising documents (marketing plan and communication plan), and summaries of scientific articles;
• critical thinking skills: analysis of articles, case studies and oral presentations.


Lucília-José Justino