Integrated Communications Laboratory

Learning outcomes:
The aim of this course unit is the consolidation of the knowledge of different components and tools inherent to the Public Relations/Corporate Communications professions, both at a strategic and at a tactical level.
Students from different backgrounds will be able to practice the different aspects of being a communications professional.

• Students wil be able to strength their capacities and habilities in what concern stratetig thinking in communication.
• Students from different cultural backgrounds will be able to work in a multicultural environment and so be able to deal with different approaches to communication.
• Students will adquire different skills that will enable them to be able to build communication proposals aligned with the business strategy of the organizations, as well as all the communications tools needed to fulfill their mission as strategic communications professionals.


Ricardo Santos